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TAKE UP THE CHALLENGE

- Driven to Quit Returns in 2015 Giving Added Incentive for Smokers to Quit -


If you’re finding it difficult to get on the road to tobacco-free living, a brand-new car may be just what the doctor ordered to steer you towards your goal.

The Driven to Quit Challenge returns in 2015, giving local smokers a chance to win a brand-new Toyota Corolla, Nissan Sentra or Scion tC. There are also seven additional prizes of $1,000 to be won.

During National Non-Smoking Week (January 18-24), the Haliburton, Kawartha, Pine Ridge District Health Unit is encouraging local residents who regularly smoke or use other tobacco products to take up the Driven to Quit Challenge. The Driven to Quit Challenge is a quit-smoking contest organized by the Canadian Cancer Society. Since 2006, Driven to Quit has inspired more than 213,000 people to make a quit attempt, including more than 11,000 individuals just in 2014.

“It’s never easy to quit smoking,” admits Jennifer Robertson, a Public Health Nurse with the HKPR District Health Unit. “However, if you need some encouragement, picture a brand-new vehicle in your driveway or imagine yourself with $1,000 in cash to spend as you like. Of course, the best prize to quitting smoking is enjoying better health for yourself and your loved ones.”

Driven to Quit is open to all Ontario residents 19 years or age and older. To enter, click here or call the Smokers’ Helpline at 1-877-513-5333. Deadline to register is midnight on February 28, 2015. Every person who enters the Driven to Quit Challenge will receive discount coupons towards the purchase of nicotine patches and gum.

Once registered for the contest, people must not smoke or use tobacco for the entire month of March.

Robertson notes that the Driven to Quit contest also encourages smokers to get help from others to help them quit. People who enter the Driven to Quit contest can register a quit buddy who can offer encouragement to help them stay tobacco-free during the contest. Registering a buddy also doubles their chance of winning, Robertson adds.

Smokers aren’t the only ones who can visit the Driven to Quit website. The site offers a ‘Challenge a Smoker’ section, in which someone can sign up to send an email to a friend or family member who smokes. “The email challenges the person to kick the tobacco addiction by entering the Driven to Quit Challenge,” Robertson notes.

For people who need inspiration to quit smoking ahead of Driven to Quit, there are many resources to help, including the Smokers’ Helpline. The Health Unit can also assist with quit-smoking support, including its Smoking Treatment for Ontario Patients (S.T.O.P.) Programs being offered in the area. Find out more by calling the Health Unit at 1-866-888-4577 or visiting www.hkpr.on.ca.

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For media inquiries, contact:

Jennifer Robertson, Public Health Nurse, HKPR District Health Unit, (705) 324-3569.

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