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‘YOU'RE THE ONE THAT I WANT'

- Lindsay Exhibition to be Backdrop for Youth-Led Flash Mob that Calls for Smoke-Free Movies -

(CITY OF KAWARTHA LAKES) – This is no ordinary song and dance. Rather, it’s a musical message about the need to stomp out smoking in movies.

A group of youth volunteers in the City of Kawartha Lakes is organizing a ‘flash mob’ this Saturday, September 26, at the Lindsay Exhibition. Members of the stay bright UNLIT group are using the flash mob – set to the tune of ‘You’re the One That I Want’ from the movie Grease – to make the point that seeing smoking in movies can lead to more young people starting to use tobacco.

New research from the Ontario Tobacco Research Unit finds that exposure to tobacco use in movies directly influences youth to start smoking. Researchers suggest that giving an adult rating (18A) to movies that contain tobacco would reduce the number of young people in Ontario who start to smoke, saving lives and future health care costs.

“Smoking in movies glorifies a practice that can have dangerous long-term consequences for youth. Our youth volunteers feel strongly that this issue needs to be addressed so that fewer young people get hooked on deadly tobacco products,” says Fyffe Hunting, a Public Health Worker with the Haliburton, Kawartha, Pine Ridge District Health Unit

Hunting works with stay bright UNLIT, which is made up of approximately a dozen young people from across Kawartha Lakes. Stay bright UNLIT members have organized a number of local events over the past two years that encourage young people in the area to stay tobacco-free and to be engaged in their community. Group members came up with the idea of the flash mob at the Lindsay Ex as a visible way to further their message, Hunting notes.

The goal is to attract 200 people for the Smoke-Free Movies flash mob, which is set for the midway area of the Lindsay Ex between 5 and 6 pm on September 26. Free fair passes, as well as bandannas and sunglasses, are available to the first 200 people who volunteer for the flash mob. Links to YouTube videos are also available to help choreograph the lyrics and dance moves prior to the flashmob. To sign up for the flash mob and to get a free pass to the Lindsay Ex, call the Health Unit at (705) 324-3569, ext. 2228.

Hunting notes that stay bright UNLIT members will also have a display table set up for the duration of the Lindsay Ex that provides more information about their Smoke Free Movies initiative.
A ‘flash mob’ is an Internet phenomenon in which people gather at a public location to perform a short dance or other action, and then disperse after the event. Typically the flashmob is organized online ahead of time, videotaped and later posted on the Internet to share with others.

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For media inquiries, contact:

Fyffe Hunting, Public Health Worker, HKPR District Health Unit, (705) 324-3569.

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