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UP FOR THE CHALLENGE

- Local Breastfeeding Challenge Returns for Second Year in Bid to Set World Record -

(COBOURG) – Breastfeeding is best for babies, a point that will be made by dozens of local moms and breastfeeding supporters during an upcoming challenge.

For the second straight year, the Northumberland Breastfeeding Coalition is organizing a Breastfeeding Challenge and Celebration on Saturday, October 3, from 10:30 - 11:30 am. The event will be held at Rainbow Cinemas, located on the upper level of Northumberland Mall in Cobourg.

At 11 am that day, mothers will be encouraged to breastfeed their babies as part of a worldwide challenge to set a record for the most children breastfeeding at one time. Last year in Cobourg, approximately two-dozen women took part in the Breastfeeding Challenge in Northumberland County.

“We want to build on the momentum of 2014, and encourage even more people to come out this year to celebrate breastfeeding in Northumberland,” says Laura Abbasi, a breastfeeding coalition member and Registered Dietitian with the Haliburton, Kawartha, Pine Ridge District Health Unit. “All local residents who support breastfeeding, not just new mothers, are encouraged to come out for the challenge.”

Abbasi is grateful to Rainbow Cinemas for agreeing to host this year’s Breastfeeding Challenge and Celebration. “We’re pleased that Rainbow is providing us space for the challenge, as it shows the importance of women being able to breastfeed in public places,” she says.

While the Ontario Human Rights Commission states that women have the right to breastfeed in public, Abbasi admits there can still be a backlash to this practice.

“Part of the coalition’s role is to promote breastfeeding-friendly spaces in Northumberland County where breastfeeding in public is considered a normal and accepted practice,” she adds.

The Northumberland Breastfeeding Coalition includes breastfeeding mothers, local health care providers, lactation consultants, prenatal educators, midwives and social workers. The coalition also includes representatives from the Health Unit, the La Leche League, Northumberland Family Health Team, and Port Hope Community Health Centre.

To register or find out more information about the upcoming Breastfeeding Challenge and Celebration, visit the coalition’s websiteor its Facebook page.

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For media inquiries, contact:

Laura Abbasi, Registered Dietitian, HKPR District Health Unit, (905) 885-9100, ext. 1233.

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