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- Local Breastfeeding Challenge Returns for Fourth Year in Bid to Help Set World Record -

(PORT HOPE) – It may sound like a broken record, but for the fourth straight year, a local breastfeeding coalition is joining a global movement to set a world record.

The Northumberland Breastfeeding Coalition is organizing a Breastfeeding Challenge and Celebration on Saturday, September 30, at 11 am. The event takes place at Kindred Parents (100 Peter Street) in Port Hope.

At 11 am that day, mothers and children in Port Hope will come together to ‘latch on’ and breastfeed. They will join thousands of other around the globe as part of a worldwide challenge to set a record for the most children breastfeeding at one time.

Mothers who wish to participate in the Port Hope event are asked to come early and register for 10:30 am. The breastfeeding coalition will provide snacks and prizes following the challenge.

“We want to build on the momentum of past years and encourage even more people to come out this year to celebrate breastfeeding in Northumberland,” says Lindsay Harding, a breastfeeding coalition member, and Family Health Nurse with the Haliburton, Kawartha, Pine Ridge District Health Unit. “All residents who support breastfeeding, not just new mothers, are welcome to come out for the Challenge and help support us as we set a new world record.”

According to Harding, the benefits and importance of breastfeeding to mothers and babies are well-known. However, while the Ontario Human Rights Commission and the Canadian Charter of Rights and Freedom state that women have the right to breastfeeding in public, there can still be public uneasiness about this practice, Harding says.

“The ‘latch on’ event is meant to celebrate breastfeeding and promote women’s rights to breastfeeding in public,” she adds.

The Northumberland Breastfeeding Coalition was formed in 2014. Part of its role is to promote breastfeeding-friendly spaces in Northumberland County. People can learn more about the coalition by visiting its Facebook pageor calling (905) 885-9100, ext. 1263.

For media inquiries, contact:

Lindsay Harding, Family Health Nurse, HKPR District Health Unit, (905) 885-9100, ext. 1263.

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