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MAKING IT THEIR BUSINESS

- Stores in Downtown Lindsay Being Sold on the Idea of Becoming Breastfeeding-Friendly Places -

(CITY OF KAWARTHA LAKES) – A campaign is underway to put downtown Lindsay on the map as a place that supports breastfeeding.

The We Support Breastfeeding campaign encourages local businesses in Lindsay to become breastfeeding-friendly places where women are welcome and feel comfortable feeding their babies. An information package currently being circulated to downtown Lindsay businesses explains that women have the legal right to breastfeed in public and outlines the health and economic benefits that come with creating ‘breastfeeding-friendly places.’

The packages include We Support Breastfeeding clings that business operators are asked to post in shop windows or entryways to note breastfeeding is acceptable on their premises. Resources to train store staff on how to be breastfeeding-friendly are also being provided to downtown businesses.

The We Support Breastfeeding campaign is a joint effort between the City of Kawartha Lakes Breastfeeding Coalition and the Lindsay Downtown Business Improvement Area (BIA).

(NOTE TO MEDIA: A media launch for the campaign takes place Tuesday, Sept. 26, at 10 am, at Sweet Annies, 62 Kent St. W. in Lindsay. Media members are invited to attend for photo/interview opportunities.)

“Breastfeeding has many benefits for mothers and babies, and creating a welcoming and supportive environment for families and breastfeeding mothers is good for business,” says Beatrice Kowalska, a member of the CKL Breastfeeding Coalition, and Family Health Nurse with the Haliburton, Kawartha, Pine Ridge District Health Unit.

With more than 600 births a year in the City of Kawartha Lakes, maternity leaves for many women, and up to 90 per cent of new mothers choosing to breastfeed, families with babies and young children represent new, potential customers for local businesses. “Making it easier for mothers to feed their babies while shopping or eating out shows your support and creates a positive customer experience for the family,” Kowalska notes. “That in turn improves customer loyalty and the likelihood of repeat business.”

“Many businesses in downtown Lindsay are embracing the We Support Breastfeeding campaign,” says Melissa McFarland, General Manager of the Lindsay Downtown BIA. “Our members want to make local families feel welcome and supported when they come downtown to shop, and creating breastfeeding-friendly places right in their own community is another way to enhance the customer experience.”

Members of the CKL Breastfeeding Coalition will also be promoting the We Support Breastfeeding campaign at the Lindsay Farmers’ Market on Saturday, September 30, from 7 am to 1 pm. The promotional launch coincides with the start of World Breastfeeding Week (October 1 to 7).

The CKL Breastfeeding Coalition promotes positive attitudes towards breastfeeding and supports initiatives aimed at making Kawartha Lakes a breastfeeding-friendly community. For more information about the coalition, or to learn more about breastfeeding support services and resources, call the local Health Unit at (705) 324-3569 or visit . More information about breastfeeding is also available on the coalition's Facebook page.

For media inquiries, contact:

Beatrice Kowalska, Family Health Nurse, HKPR District Health Unit, (705) 324-3569,

or Melissa McFarland, General Manager, Lindsay Downtown Business Improvement Area, (705) 324-7710.

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