This Version Posted: November 6, 2020

The Baby-Friendly Initiative (BFI)

The HKPR District Health Unit supports the World Health Organization’s Baby-Friendly Initiative (BFI) and the International Code of Marketing of Breast Milk Substitutes and Subsequent Resolutions. This is the Health Unit’s promise to protect, promote and support breastfeeding.

BFI is a global strategy to protect, promote and support breastfeeding all around the world. The Health Unit provides a comfortable environment for breastfeeding and provides support to parents to make informed decisions about feeding their children. We are working towards making our communities Baby-Friendly. For more information on BFI, call the Health Unit toll-free at 1-866-888-4577 or visit The Breastfeeding Committee for Canada website.

Additional Resources:

BFI (video) – HKPR District Health Unit